ABOUT THE PROJECT
This project was sponsored by Johnson and Johnson USA. The brief of the project was to re-invent how men use grooming products.
We earned a joint patent with Johnson and Johnson for the solution we innovated.
( This project is confidential and hence contains a few glimpses of the actual scale of the solution we developed due to Non-disclosure agreements with Johnson & Johnson)
Project Brief : Re-invent the experience of using Rogaine for men
Team : Stephen Nomura - UX Designer, Megan Rourke - Consumer Insights and Marketing , Swati Rajendran - Mechanical Engineer and Quantitative Analysis, Garima Srivastava - Business Strategy
Role : User research,Research analysis, User Experience Strategy, Product design, Product modelling and IOT prototyping.
Duration : 4 weeks
Phase 1 : Domain RESEARCH
Value Opportunity Analysis
We performed value opportunity analysis to understand the current state of the perceived value by consumers of Johnson and Johnson mens grooming products . To deliver a successful solution we identified areas for improvement and drafted a future state of the value opportunity.
PHASE 2: Opportunity identification
PHASE 3: Conceptualization
CONCEPTULIZATION IN ACTION
Prototyping
Concept validation
TOP 6 SHORTLISTED CONCEPTS
Concept map
Team Photo
PHYSICAL PROTOTYPING AND TESTING
OUR FINAL CONCEPT : Internet of things - RHYTHM CAN (Confidential )
